CurvePoint
A Carnegie Mellon spinout selling to school districts and investors. Signed to launched in six weeks, with one visual language running from the website to the product to the sales table.
See the work for CurvePointThe Fixer · Fractional growth & ops strategy
Something needs fixing. You just can't get to it.
Too many priorities, not enough people. The positioning is half done, the automation breaks every Monday, and the launch plan keeps sliding to next quarter. I'm Kate Dole. I've worked on the product side and the marketing side, and I come in to fix what you don't have the time or the team for. Mostly that's founders and small teams without a marketing hire, and established businesses that have outgrown their own systems.
What I hear on first calls
Founders have usually read the right books. They understand positioning. They're just too close to their own product to apply it, and every marketing hire so far has jumped straight to tactics.
- “I need marketing help.”
- Usually means the positioning isn't settled yet, and every tactic is fighting that.
- “Our landing page doesn't convert.”
- The product story makes sense inside the building and nowhere else.
- “We hired an agency and it didn't work.”
- Nobody took the time to understand what you actually built.
- “I need a co-founder for the business side.”
- You need someone who can hold the product and the market in one head.
Right-sized to what you need
Some problems take a day. Some need a week of focused thinking. Some need someone in the seat every month. Start with the one that fits, and change it as you go.
Prices in CAD. I'll quote US and venture-backed rates on the call.
A Fixer day
$575
One day · book as needed
One specific problem, fixed in a day. The automation that keeps breaking, a process nobody wrote down, a CRM that's become a junk drawer, a launch checklist, the marketing ops that eat your week.
- We agree on the problem before the day
- I do the work, with you or on my own
- You get it working, plus notes on how it runs
A good place to start
Strategy Sprint
$2,500
One-time · one week
One focused week on positioning, messaging and a 90-day plan. You finish with the words for your site and your sales conversations, and a clear list of what to do first.
- Who it's for, and why they should care
- The story, in words your buyers use
- A 90-day go-to-market plan
- Rolls into the monthly seat if we keep going
The Fixer seat
$2,300/month
Four days a month · three-month minimum
A strategist on your team without hiring one. I only hold two seats at a time, so you get real attention.
- A weekly working session to decide and unblock
- Positioning and messaging, kept current
- A go-to-market plan, and doing parts of it
- Hands-on work: pages, decks, campaigns, automations and ops
Where I've done this
Resume Wallet
The public face of an AI pivot, serving 5+ million jobseekers. My part was keeping the jobseeker at the centre of every messaging and design decision.
“I've worked with Kate at multiple companies. She's a rare kind of marketer who can build the strategy and execute it.”
CareerBeacon
“Kate provides the framework and space for your company to grow its vision, mission, and identity, and then grow the business and KPIs that matter.”
Tell me what you built.
Book a call and tell me where it's stuck. If it's a fit, we'll pick the day, the sprint or the seat together.
Book a call