Unhidden in Plain Sight
A case against playing it safe.
The patterns that keep good businesses invisible — and what it actually looks like to flip the script. For the ones who are tired of being the best-kept secret.
One letter a month. No drip sequences. Probably too much swearing. Definitely too much honesty.
The Archive
Lessons in being seen.
The decision you already made
What looks like diligence is often doubt in costume. A letter about the decision you already made — and the steps you're using to avoid making it.
Share your mess, not your polish
The censor is calling from inside the house. A letter about why your drafts folder is braver than your feed.
You explain it perfectly in conversation. So why doesn't your website?
The pattern that keeps good businesses invisible — and what three very different acts of courage look like.